Tagline
go one step ahead
LHELBIE is a women's fashion brand developed by Kosei Co., Ltd., a Japanese apparel company. It primarily offers simple, understated adult casualwear that combines a relaxed, slightly undone look with a sense of femininity. Its official website uses the slogan “go one step ahead” and shares the messages “One step ahead of who you are now” and “Your own trends, when you want what you love.”
Concept
One step ahead of who you are now. Your own trends, when you want what you love.