LI HUA

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Country: Japan
Founded: 2015 2010s
No longer active
Category: Clothing Bags Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

LI HUÀ is a women's fashion brand launched in Japan in September 2015, with model Rinka serving as creative director. It was created by refreshing MAISON DE REEFUR's original label and offered apparel and fashion accessories. According to an official announcement, the brand pursued “JAPAN BEAUTY,” a distinctly Japanese aesthetic represented by “transience” and “change,” and drew inspiration from the flowers and plants of the four seasons. Its parent brand, MAISON DE REEFUR, ceased operations at all its stores on January 14, 2020, in connection with the suspension of the brand.

Concept

The brand pursues “JAPAN BEAUTY,” a distinctly Japanese aesthetic represented by “transience” and “change,” and offers products inspired by the flowers and plants of the four seasons.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2012

Year Brand Category Description

2012

MAISON DE REEFUR

Parent brand

Clothing

An original brand line built around Japan’s seasonal beauty

In Fall/Winter 2015, MAISON DE REEFUR’s original products were revamped from the previous

In Fall/Winter 2015, MAISON DE REEFUR’s original products were revamped from the previous store-original label into LI HUÀ. Directed by Rinka, the line proposed products that reflected an image of a woman who loves everyday life, Japan’s distinctive aesthetic sensibilities of “transience” and “change,” and the flowers and plants of the four seasons. Following REEFUR, the first original brand centered on dailywear and homewear, it was developed as a line that expressed the parent brand’s worldview through an independent name and theme. In 2018, another original line, “M,” focused primarily on everyday clothing, was added. However, with the closure of all MAISON DE REEFUR stores, the brand’s operations ended on January 14, 2020.

2012 Parent brand

MAISON DE REEFUR

Clothing

An original brand line built around Japan’s seasonal beauty

In Fall/Winter 2015, MAISON DE REEFUR’s original products were revamped from the previous