Liliane Ciel is a Japanese underwear brand for teens whose sales were launched by WEGO in 2025. Aimed primarily at elementary and junior high school students, it seeks to address the anxieties associated with choosing their own underwear for the first time, offering STEP 1 without cups and STEP 2 with cups to suit different stages of growth. It offers bra tops, shorts, and other items that incorporate trends while drawing on a French girly aesthetic. Publicly available materials do not identify its founder or head of design.
Concept
Accompanying the delicate moment of “choosing one’s own underwear for the first time,” it conveys a gentle, translucent atmosphere that balances reassurance with aspiration.