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lilLilly

lilLilly

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Country: Japan
Founded: 2009 2000s
Category: Clothing Bags Accessories Footwear Eyewear
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

lilLilly is a Japanese womenswear brand founded in 2009 by Nanako Hamauchi, who had worked as a stylist and fashion editor. The brand’s keyword is “Neutral Closet.” It proposes neutral everyday wear that allows people to express their individuality by combining different styles according to their mood and preferences on any given day. Its offerings center on clothing and include bags, hats, shoes, and accessories. The official online store also carries other brands and lines, including Starry by lilLilly, pain, and LITTLE.

Concept

Neutral Closet

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

Starry by lilLilly

Sub-brand

Clothing

A produced line expanding into girly clothing and lifestyle goods

Starry by lilLilly is developed as an independent brand produced by lilLilly. While lilLil

Starry by lilLilly is developed as an independent brand produced by lilLilly. While lilLilly itself offers a broad range of real clothes under the concept “Neutral Closet,” Starry focuses on more girly clothing and room items inspired by girls’ imaginations and the play of dressing dolls. In addition to clothing, it offers lifestyle goods such as cushions, and in recent years has also taken on a role as a lifestyle line. At official stores, it is distinguished from select brands such as pain and LITTLE and presented as a brand produced by lilLilly.

- Sub-brand

Starry by lilLilly

Clothing

A produced line expanding into girly clothing and lifestyle goods

Starry by lilLilly is developed as an independent brand produced by lilLilly. While lilLil