Tagline
Subtle and refined.
LIGNAGGIO is an original fur brand developed by Japan’s Moonbat. Its name means “family lineage” or “lineage” in Italian. With “subtle and refined” as its keyword, the brand proposes items that add a measured sense of luxury to everyday attire. Simple, easy-to-use designs are paired with lightweight materials and nuanced silhouettes, and high-quality, environmentally conscious faux fur is actively used for adult women. The brand also offers raincoats and bags, and is presented as delivering Moonbat’s distinctive high quality at accessible prices.
Concept
The brand proposes fashion that adds a measured sense of luxury to everyday attire.