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little sunny bite

little sunny bite

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Country: Japan
Founded: 2014 2010s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Your ‘kawaii’ is right here, ready to be found.

little sunny bite is a Japanese fashion brand launched by YOPPY in Harajuku, Tokyo, in 2014. Focusing primarily on womenswear, it also offers menswear and goods. Its concept is “WHAT WAS YOUR CHILDHOOD LIKE?” Centered on a sense of “kawaii” that appealed to her in childhood, the brand collaborates with artists in Japan and abroad. After working in brand PR, YOPPY went independent in 2013 and takes charge of the brand’s design and creative direction. In 2021, she also launched the lifestyle line little sunny bite living. The brand has many fans overseas and communicates globally.

Concept

WHAT WAS YOUR CHILDHOOD LIKE?

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2021

Year Brand Category Description

2021

little sunny bite living

Sub-brand

A derivative line covering lifestyle areas beyond clothing

A lifestyle brand derived from little sunny bite in 2021, serving as the official line for

A lifestyle brand derived from little sunny bite in 2021, serving as the official line for household goods such as tableware, vases, and glasses, separate from the main brand, which focuses primarily on clothing. Its first collection began with Arita ware tableware and vases, and it now offers tableware and glass products, as well as collaborations with artists, through a dedicated store. It extends the main brand’s expression beyond clothing into living spaces and tableware.

2021 Sub-brand

little sunny bite living

A derivative line covering lifestyle areas beyond clothing

A lifestyle brand derived from little sunny bite in 2021, serving as the official line for