LIVERAL

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Country: Japan
Founded: 2016 2010s
Category: Bags
Related brands: Bags brands founded in the 2010s Bags brands from Japan

Overview

LIVERAL is a Japanese factory brand established in 2016 at a sewing factory in Nagakute, Aichi Prefecture. Drawing on sewing techniques developed through work on vehicle seats, cases for wind instruments, and bench sofa covers for hospitals and airports, the brand produces a range of products centered on bags. The brand name is a coined word combining “LIVE” (the present) and “LIBERAL” (liberalism), and its official concept is “Expressing the present freely.” Its approach to making products combines materials encountered in everyday life with the skills of artisans. In 2018, it introduced LR by LIVERAL under the theme “KURO DE ASOBE” and began a full-scale rollout as a retail brand.

Concept

Expressing the present freely

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2018

Year Brand Category Description

2018

LR by LIVERAL

Sub-brand

Bags

A derivative line focused on bags, with black as its foundation

LR by LIVERAL is a line derived from LIVERAL, which originated in a sewing factory, and wa

LR by LIVERAL is a line derived from LIVERAL, which originated in a sewing factory, and was introduced in 2018 as a sales brand under the theme “KURO DE ASOBE” (“Play with Black”). While the parent brand is a factory brand that showcases sewing techniques and craftsmanship, LR handles the development of bags, emphasizing the character of different materials and ease of use, with black as its foundation. The official introduction also identifies universal design that makes the bags easy to use with either hand as a feature. It is positioned as an independent sales line centered on bags that develops LIVERAL’s technical expertise.

2018 Sub-brand

LR by LIVERAL

Bags

A derivative line focused on bags, with black as its foundation

LR by LIVERAL is a line derived from LIVERAL, which originated in a sewing factory, and wa