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LR by LIVERAL

LR by LIVERAL

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Country: Japan
Founded: 2018 2010s
Category: Bags Wallets
Related brands: Bags brands founded in the 2010s Bags brands from Japan

Overview

LR by LIVERAL is a bag brand launched in 2018 by LIVERAL, a brand originating from a sewing factory in Nagakute, Aichi Prefecture. With “KURO DE ASOBE” as its theme, it offers backpacks, tote bags, shoulder bags, and other items centered on black. Drawing on the techniques developed at its in-house sewing factory, the brand uses materials with functional properties such as water repellency and durability. It offers products that let users appreciate the different expressions of black created by variations in materials.

Concept

KURO DE ASOBE

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2016

Year Brand Category Description

2016

LIVERAL

Parent brand

Bags

A derivative line focused on bags, with black as its foundation

LR by LIVERAL is a line derived from LIVERAL, which originated in a sewing factory, and wa

LR by LIVERAL is a line derived from LIVERAL, which originated in a sewing factory, and was introduced in 2018 as a sales brand under the theme “KURO DE ASOBE” (“Play with Black”). While the parent brand is a factory brand that showcases sewing techniques and craftsmanship, LR handles the development of bags, emphasizing the character of different materials and ease of use, with black as its foundation. The official introduction also identifies universal design that makes the bags easy to use with either hand as a feature. It is positioned as an independent sales line centered on bags that develops LIVERAL’s technical expertise.

2016 Parent brand

LIVERAL

Bags

A derivative line focused on bags, with black as its foundation

LR by LIVERAL is a line derived from LIVERAL, which originated in a sewing factory, and wa