London Denim is a British denim and streetwear brand founded by Simon King in 2001. Julian Roberts designed its early collections, and King later became involved in the design as well. The brand offers jeans as its core product, along with items such as T-shirts. It officially states that it reflects a modern Arts and Crafts ethos in its design and production, with an emphasis on quality and the impact its products have on their surroundings.
Concept
A modern Arts and Crafts ethos informs our design, production, presentation giving a focus on tactility, quality and relevance.