Tagline
Handcrafting British outerwear in London since 2001
London Tradition is a British outerwear brand founded in East London in 2001 by Mamun Chowdhury and Rob Hewson. It offers duffle coats as its main product, as well as pea coats and raincoats, and carries out everything from design to sewing and finishing at its own factory in East London. Grounded in traditional British outerwear and craftsmanship, the brand embraces new possibilities while respecting the classics. It received the Queen's Award in the field of international trade in 2014 and 2020.
Concept
To honour the classics whilst pushing boundaries.