Breitling is a watch brand founded in 1884 by Léon Breitling in Saint-Imier, Switzerland. Its offerings center on high-precision instrument watches, particularl...
Sporty & sportswear
Luxury & heritage
Outdoor & functional
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Longines
Breitling shows a stronger emphasis on Outdoor & functional.
Longines shows a stronger emphasis on Minimal & basics.
Gerald Charles is an independent Swiss watch maison based in Geneva, founded in 2000 by watch designer Gerald Charles Genta. It offers luxury mechanical watches...
Luxury & heritage
Sporty & sportswear
Decoration & playfulness
Shared traits
The brands share interest in archival pieces.
Differences from Longines
Gerald Charles shows a stronger emphasis on Avant-garde & designer.
Gerald Charles shows a stronger emphasis on Decoration & playfulness.
Eberhard & Co, founded in 1887 in La Chaux-de-Fonds, Switzerland, by Georges-Lucien Eberhard, is a luxury watchmaking house. Since its founding, it has maintain...
Luxury & heritage
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share distinctive designs and perceived quality.
Differences from Longines
Longines shows a stronger emphasis on Sporty & sportswear.
Longines shows a stronger emphasis on Minimal & basics.
Alpina is a watch brand founded in Switzerland in 1883 by Gottlieb Hauser. With origins in Winterthur, the brand moved to Bienne in the 1890s and is now based i...
Sporty & sportswear
Outdoor & functional
Polished & dressy
Shared traits
The brands share distinctive designs and perceived quality.
Differences from Longines
Alpina shows a stronger emphasis on Outdoor & functional.
Alpina shows a stronger emphasis on Sporty & sportswear.
Girard-Perregaux is a Swiss luxury watch manufacture whose lineage dates back to 1791, when Jean-François Botto began his work in Geneva. In 1867, Constant Gira...
Luxury & heritage
Polished & dressy
Minimal & basics
Shared traits
The brands share traits or product categories.
Differences from Longines
Longines shows a stronger emphasis on Sporty & sportswear.
Girard-Perregaux shows a stronger emphasis on Luxury & heritage.
IWC Schaffhausen is a luxury watch brand founded in Schaffhausen, Switzerland, in 1868 by American watchmaker Florentine Ariosto Jones. Combining American produ...
Luxury & heritage
Outdoor & functional
Sporty & sportswear
Shared traits
The brands share distinctive designs.
Differences from Longines
IWC Schaffhausen shows a stronger emphasis on Outdoor & functional.
IWC Schaffhausen shows a stronger emphasis on Luxury & heritage.
Blancpain is a luxury mechanical watch brand founded in 1735 by Jean-Jacques Blancpain in Villeret, in Switzerland’s Jura region. It primarily manufactures mech...
Luxury & heritage
Polished & dressy
Outdoor & functional
Shared traits
The brands share traits or product categories.
Differences from Longines
Longines shows a stronger emphasis on Sporty & sportswear.
Longines shows a stronger emphasis on Trends & youth culture.
Montblanc is a luxury maison that began in Hamburg, Germany, in 1906. It was founded by engineer August Eberstein and Hamburg entrepreneurs Alfred Nehemias and...
Luxury & heritage
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Longines
Longines shows a stronger emphasis on Sporty & sportswear.
Montblanc shows a stronger emphasis on Luxury & heritage.
Glashütte Original is a luxury watch brand based in Glashütte, Saxony, Germany. The brand has operated under its current name since 1994, with roots tracing bac...
Luxury & heritage
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Longines
Longines shows a stronger emphasis on Sporty & sportswear.
Glashuette Original shows a stronger emphasis on Outdoor & functional.
Grand Seiko is a luxury watch brand launched in Japan by Seiko in 1960. It was reorganized as an independent brand in 2017 and offers mechanical, quartz, and Sp...
Luxury & heritage
Minimal & basics
Polished & dressy
Shared traits
The brands share traits or product categories.
Differences from Longines
Grand Seiko shows a stronger emphasis on Minimal & basics.
Grand Seiko shows a stronger emphasis on Outdoor & functional.
Baume & Mercier is a Swiss luxury watch brand originating in Frères Baume, founded by Louis-Joseph Baume in Les Bois in the Swiss Jura region in 1830. In 1918,...
Luxury & heritage
Polished & dressy
Sporty & sportswear
Shared traits
The brands share unisex collections.
Differences from Longines
Longines shows a stronger emphasis on Sporty & sportswear.
Longines shows a stronger emphasis on Trends & youth culture.
SEIKO is a Japanese watch brand founded in Tokyo in 1881 by Kintaro Hattori. In 1924, “SEIKO” was engraved on wristwatches, establishing the name as a brand. Th...
Sporty & sportswear
Outdoor & functional
Polished & dressy
Shared traits
The brands share distinctive designs.
Differences from Longines
Seiko shows a stronger emphasis on Outdoor & functional.
Longines shows a stronger emphasis on Luxury & heritage.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.