Tagline
Born in Boxing. Built on Heritage.
LONSDALE is a boxing equipment and sportswear brand originating in London, UK. Former professional boxer Bernard Hart founded the brand in 1959 after obtaining permission from the Earl of Lonsdale to use the name, and opened its first store in Soho, London, in 1960. Starting with boxing equipment, the brand expanded into apparel, footwear, and sports and lifestyle products. It still offers competition equipment for boxing and MMA, as well as everyday wear, with boxing at its core. The brand is also known for being worn by prominent boxers such as Muhammad Ali.
Concept
With boxing at the core of its DNA, the brand has expanded globally as a sports and lifestyle brand.