Tagline
A gentle, rustic, refined, and comfortable world, evolving with the times while retaining a classical sensibility.
LOURMARIN was launched in 2006 under P/X as a brand of the Japanese apparel company Melrose. Named after the village of Lourmarin in Provence, southern France, it offers a wardrobe that evolves with the times while retaining a classical sensibility. Centered on natural materials, it values the warmth of handcraft and develops women’s apparel designed for long-term wear, built around materials and silhouettes less susceptible to changing trends.
Concept
A gentle atmosphere and a world that is rustic, refined, and comfortable, evolving with the times while retaining a classical sensibility.