LOVELESS is a select shop operated by Sanyo Shokai, which opened its first store in Minami-Aoyama, Tokyo, in July 2004. Founded by Yuichi Yoshii, it presents international high-end brands alongside creative brands from Japan and abroad, centered on its original LOVELESS brand. It also develops original projects such as Frei EA and SNOW, expressing its distinctive world through exclusive brands and collaboration items. Its offerings include menswear and womenswear. In its rebranding, it adopted “THE NEW TIME” as its concept, aiming to offer new value and time through ART / STREET / MOVE / EXPERIENCE. Its official store list also confirms that it continues to operate stores.
Concept
A select shop that actively presents not only discerning international high-end brands but also outstanding creative brands from Japan and abroad, expressing its distinctive world through exclusive brands available only at LOVELESS and collaboration items.