LUGG NAGG is a select brand developed by Colors Co., Ltd., based in Jingumae, Shibuya-ku, Tokyo. Its representative is Wakao Watanabe. Drawing on Luggnagg, the land of immortals in Gulliver’s Travels, the brand embraces the idea of enjoying fashion and hobbies even in old age, and curating lifestyle pleasures from its own perspective. An announcement of its shop opening on ZOZOTOWN in September 2015 introduced it as a multi-category brand featuring domestic and international selections, including women’s and kids’ items.
Concept
A multi-purpose brand that curates lifestyle pleasures from its own perspective.