LUGIVA is a Japanese women's fashion brand planned, produced, and sold by Hーズ Co., Ltd., an apparel manufacturer in Gifu Prefecture. Centered on the functionality and masculine elements of sporty and military styles, it offers clothing with soft, feminine details. Its official profile proposes a style that values “my current sensibility” and the comfort that remains in a wardrobe. Its range includes blouses, skirts, pants, and outerwear.
Concept
The brand proposes combining the masculine character and functionality of sporty and military styles with soft, feminine details, while valuing “my current sensibility” and “the comfort that remains in a wardrobe.”