Tagline
Clothes that make every day more enjoyable.
LUMBER is an apparel brand planned, manufactured, and sold by Jaylica Co., Ltd., established by Akira Higashida in March 2015. Based in Hanada-cho Kamiharada, Himeji, Hyogo Prefecture, it is guided by the idea of “Clothes that make every day more enjoyable” and focuses on balanced design, including fit, color, fabric feel, shape, and texture. The brand offers T-shirts, sweatshirts, outerwear, and other items through its own online store. It also supports efforts to protect Japan’s endangered golden eagles through the Nature Conservation Society of Japan.
Concept
The brand focuses on balanced clothing design, with a pleasing atmosphere expressed through fit, color, fabric feel, shape, and texture. While carrying forward its long-standing commitment to craftsmanship, it is not bound by those conventions and, with a freer approach, presents a distinctive world that is both catchy and endearing.