LVEU.

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Country: Japan
Founded: 2019 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

A special favorite piece that feels like it should exist, yet doesn’t—one you’ll want to wear on a special day.

LVEU. is a women’s fashion brand launched in Japan in 2019 and operated by Yokohama-based Fujiko Co., Ltd. Centered on mode casual styles that incorporate trends against a monochrome palette, it offers tops, bottoms, dresses, coordinated sets, and fashion accessories. Its designs feature distinctive details such as asymmetry and silver hardware, as well as lace items. The brand proposes individual styling that adds design elements to simple colors, under the concept of “a special favorite piece that feels like it should exist, yet doesn’t, and that you’ll want to wear on a special day.”

Concept

A mode-inspired brand that incorporates trends against a monochrome palette.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

jiasecond.

Sub-brand

Clothing

A derivative line that extends a fashion-forward sensibility into everyday wear

A derivative line offered through LVEU.'s shop. While LVEU. offers fashion-forward items c

A derivative line offered through LVEU.'s shop. While LVEU. offers fashion-forward items centered on monochrome, with asymmetrical silhouettes and silver details, jiasecond. covers a broad range of categories, including T-shirts, knitwear, denim, cargo pants, skirts, dresses, and bags, with products that are easy to incorporate into streetwear and casual outfits. It extends the parent brand's design sensibility into everyday styling and is positioned as a more casual derivative line, distinct from lines that foreground lace and dressiness within LVEU. itself.

- Sub-brand

jiasecond.

Clothing

A derivative line that extends a fashion-forward sensibility into everyday wear

A derivative line offered through LVEU.'s shop. While LVEU. offers fashion-forward items c