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jiasecond.

jiasecond.

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Country: Japan
Category: Clothing
Related brands: Clothing brands from Japan

Overview

Tagline

Fashion that is true to yourself, free from rules

jiasecond. is a women’s fashion brand launched as the second line of LVEU., operated by Fujikou Co., Ltd. Aimed primarily at trend-conscious Gen Z, it offers clothing and fashion accessories that blend mode and Y2K. With the motto “Fashion that is true to yourself, free from rules,” the brand presents items for women who enjoy expressing their individuality. Its offerings, centered on products exclusive to ZOZOTOWN, include tops, dresses, skirts, pants, and accessories.

Concept

Fashion blending mode and Y2K, presented for trend-conscious Gen Z.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2019

Year Brand Category Description

2019

LVEU.

Parent brand

Clothing

A derivative line that extends a fashion-forward sensibility into everyday wear

A derivative line offered through LVEU.'s shop. While LVEU. offers fashion-forward items c

A derivative line offered through LVEU.'s shop. While LVEU. offers fashion-forward items centered on monochrome, with asymmetrical silhouettes and silver details, jiasecond. covers a broad range of categories, including T-shirts, knitwear, denim, cargo pants, skirts, dresses, and bags, with products that are easy to incorporate into streetwear and casual outfits. It extends the parent brand's design sensibility into everyday styling and is positioned as a more casual derivative line, distinct from lines that foreground lace and dressiness within LVEU. itself.

2019 Parent brand

LVEU.

Clothing

A derivative line that extends a fashion-forward sensibility into everyday wear

A derivative line offered through LVEU.'s shop. While LVEU. offers fashion-forward items c