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M by mio notis

M by mio notis

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Country: Japan
Category: Footwear
Related brands: Footwear brands from Japan

Overview

Tagline

＋MODE SPICE

M by mio notis was a Japan-origin women's footwear brand planned and developed by Danyu Co., Ltd. A trademark registration in 2014 has been confirmed, and the brand was carried by Esmeralda. With ballet flats as its signature style, it offered pumps, sandals, boots, and other footwear. Using “＋MODE SPICE” as its keyword, it proposed adding trends to basic designs through color and materials. The brand theme was “shoes for everyday wear for women who enjoy fashion and incorporate just the right amount of what they are feeling now.” In 2017, it is said to have been reorganized together with mio notis as “MIO NOTIS.” Some products under the former brand name remain in circulation, but no new independent development has been confirmed.

Concept

Everyday shoes for women who enjoy fashion and incorporate just the right amount of what they are feeling now

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

Esmeralda

Parent brand

Footwear

An everyday-wear secondary line derived from MIO NOTIS

M by mio notis is a secondary line of MIO NOTIS, an original brand developed by Esmeralda.

M by mio notis is a secondary line of MIO NOTIS, an original brand developed by Esmeralda. Product descriptions explicitly identified it as a secondary line of MIO NOTIS and stated that it offered everyday pumps, ballet flats, sandals, boots, and other items based on basic designs and incorporating trends through color and materials. As a derivative line that emphasized everyday wear more than MIO NOTIS itself, it was included among Esmeralda’s original brands.

- Parent brand

Esmeralda

Footwear

An everyday-wear secondary line derived from MIO NOTIS

M by mio notis is a secondary line of MIO NOTIS, an original brand developed by Esmeralda.