MA*RS

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Overview

MA*RS is a Japan-based women’s fashion brand. It has been sold at locations such as Shibuya 109 and has become known as a gyaru fashion brand. It currently focuses on women’s clothing, including mass-produced-style and jirai-kei fashion, and also offers bags and accessories. Earlier brand descriptions presented the concept “SUPER GLAMOROUS,” proposing a style that added coolness to cuteness. The founder and exact founding year have not been confirmed.

Concept

SUPER GLAMOROUS

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
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- Sub-brand
Princess Melody
Clothing

A girly sub-line focused on sweet embellishments

Princess Melody is treated as a brand name alongside MA*RS on MA*RS’s official online stor

Princess Melody is treated as a brand name alongside MA*RS on MA*RS’s official online store, and is a line within the brand family with its own dedicated product listings. Distinct from products sold under the MA*RS name, it continues to offer clothing, socks, bags, and miscellaneous goods featuring ribbons, lace, hearts, and similar motifs. Within the MA*RS lineup, it is positioned as a range of girly products incorporating sweet embellishments. Products are sold under an independent brand name rather than as a one-off collaboration.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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Wearers and lines

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