MADE IN STANDARD is a Japanese apparel brand that officially launched in the 2015 Spring/Summer season and is operated by SUNNY INC. Centered on casualwear, it offers items such as T-shirts, sweatshirts, and military-inspired outerwear for men and women. Rather than predetermining how garments should be worn based on size, it follows the concept of “free-style & one-size fits-all,” allowing wearers to choose freely. With “standard for life” as its keyword, the brand creates clothing from a perspective that reconsiders the value found in everyday activities and life.
Concept
free-style & one-size fits-all