MAFRAIS is a Japanese women's fashion brand. On and On Co., Ltd. handles its planning, production, and sales. The brand offers tops, bottoms, dresses, fashion accessories, and other items for adult women who do not want to compromise, even as their preferences and concerns around choosing clothes grow with age. The brand presents a “new closet” that stays close through both joyful and uncertain times and serves as an opportunity to encounter a newer self than the day before.
Concept
MAFRAIS presents a “new closet” that is always close, through both joyful and uncertain times, and serves as an opportunity to encounter a newer self than the day before.