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MAGIC STICK

MAGIC STICK

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Country: Japan
Founded: 2009 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

The Choice is Yours.

MAGIC STICK is a Japanese street fashion brand launched in Tokyo in 2009 by designer Naotaka Konno. It began developing its collections in earnest with the Spring/Summer 2011 season. Against a backdrop of music, club culture, and street culture, the brand primarily offers everyday clothing for men, with an emphasis on materials, construction, functionality, and comfort. It advocates stripping away unnecessary details, making clothing designed to be worn across seasons, and producing in small quantities. It also offers basic lines such as THE CORE.

Concept

With the strong background of music, we produce products with a statement.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2020

Year Brand Category Description

2020

THE CORE

Sub-brand

Clothing

A basic line focused on everyday staple clothing

THE CORE is MAGIC STICK’s official basic line, developed by selecting, editing, and recons

THE CORE is MAGIC STICK’s official basic line, developed by selecting, editing, and reconstructing quality products from the brand’s archive. While its collections foreground seasonal themes and graphics, the line focuses on silhouettes and details emblematic of the brand, presenting them as foundational everyday garments such as T-shirts, sweatshirts, and pants. It continues to be offered as a distinct collection category, connecting the parent brand’s street-derived designs with more versatile staple items.

2020 Sub-brand

THE CORE

Clothing

A basic line focused on everyday staple clothing

THE CORE is MAGIC STICK’s official basic line, developed by selecting, editing, and recons