THE CORE is the basic-style line of MAGIC STICK, a Japanese streetwear brand led by Naotaka Konno. Announced in 2020 as a unisex line reinterpreting MAGIC STICK’s archives, it began full-scale operations with the Spring/Summer 2021 season. The line offers everyday wear incorporating streetwear elements, focusing primarily on T-shirts, sweatshirts, pants, and shirts. Rather than foregrounding logos and graphics, it focuses on silhouettes and details.
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THE CORE
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- Country
- Japan
- Category
- Related brands
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 2009
Year
Brand
Category
Description
2009
MAGIC STICK
Parent brand
Clothing
A basic line focused on everyday staple clothing
THE CORE is MAGIC STICK’s official basic line, developed by selecting, editing, and recons
THE CORE is MAGIC STICK’s official basic line, developed by selecting, editing, and reconstructing quality products from the brand’s archive. While its collections foreground seasonal themes and graphics, the line focuses on silhouettes and details emblematic of the brand, presenting them as foundational everyday garments such as T-shirts, sweatshirts, and pants. It continues to be offered as a distinct collection category, connecting the parent brand’s street-derived designs with more versatile staple items.
2009
Parent brand
MAGIC STICK
Clothing
A basic line focused on everyday staple clothing
THE CORE is MAGIC STICK’s official basic line, developed by selecting, editing, and recons
THE CORE is MAGIC STICK’s official basic line, developed by selecting, editing, and reconstructing quality products from the brand’s archive. While its collections foreground seasonal themes and graphics, the line focuses on silhouettes and details emblematic of the brand, presenting them as foundational everyday garments such as T-shirts, sweatshirts, and pants. It continues to be offered as a distinct collection category, connecting the parent brand’s street-derived designs with more versatile staple items.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about THE CORE
Country of origin, founding year, categories and parent brands.
THE CORE is from Japan.
THE CORE was founded in 2020.
THE CORE covers the following categories: Clothing.
THE CORE is a sub-brand of MAGIC STICK.