Tagline
Wear freely, be myself.
MARCourt is a Japanese select shop that launched in 2007. Operated by Osaka-based Mother’s Industry, represented by President and Representative Director Nobuaki Sasano, it offers a mix of its own original brands, including MARMARMAR, with mizuiro ind at the center, and brands from Japan and abroad. Its television commercials present a vision in which clothes chosen according to one’s own preferences express “individuality” and make everyday life shine more beautifully.
Concept
The concept portrays the everyday lives of women across generations and expresses how clothes from MARCourt (mizuiro ind) accompany them through their diverse life scenes, bringing out their individuality as “being myself.” It depicts how wearing what one chooses according to one’s own preferences can gently encourage them, making ordinary days shine more beautifully.