Tagline
Femininity in a cool style.
marjour is a women’s fashion brand for women in their 30s and 40s, operated by Never Say Never Co., Ltd. Based at its headquarters in Chuo-ku, Tokyo, the brand offers dresses, tops, bottoms, accessories, bags, and other items online. In accessories, it also offers the jewelry line m. With “femininity within a cool style” as its guiding idea, marjour proposes distinctive outfits for every aspect of life, centered on relaxed self-expression without overdoing it and comfortable styles that are not overly bound by trends. The brand values a free, unrestrained mindset and embracing one’s natural self.
Concept
An adult woman who is relaxed and true to herself without trying too hard, whether feeling positive or otherwise. She embraces her natural self and a free, unrestrained mindset; knows clearly what she likes and dislikes and can make her own choices while respecting others’ wishes; and enjoys independent communication. Comfortable styles that are not overly bound by trends, allowing her to be herself. Materials, silhouettes, colors, comfort, fragrance, and spaces: distinctive style for every aspect of life.