MARMOT CAPITAL

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Overview

MARMOT CAPITAL is a Japan-designed new line based on the Marmot archive, adapted for wear not only outdoors but also on the street. It began its rollout in the Fall/Winter 2023 season through a collaboration between Itochu Corporation and United Arrows, with Kikuno of PURPLE THINGS as director. Its concept is “COMFORT and FREEDOM.” The line offers unisex outerwear, fleece, technical pants, headwear, and other items.

Concept

COMFORT and FREEDOM

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1 brands
Founded
1974
1974 Parent brand
Marmot
Clothing

An extended diffusion line reconfigured for urban use

MARMOT CAPITAL is a Japan-designed new line launched for Fall/Winter 2023, built on Marmot

MARMOT CAPITAL is a Japan-designed new line launched for Fall/Winter 2023, built on Marmot’s archive. It reconfigures functionality developed for outdoor use into unisex designs that can also be worn in the city, with director Kikuno presenting the line around “COMFORT and FREEDOM.” Rather than simply carrying forward the traditional focus on mountaineering and high performance, it is characterized by adapting archive-derived elements into urban-oriented silhouettes, positioning it as an offshoot line that offers an entry point distinct from Marmot’s mainline.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about MARMOT CAPITAL

Country of origin, founding year, categories and parent brands.

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