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Mastercraft Union

Mastercraft Union

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Country: Japan
Founded: 2014 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Mastercraft Union is a Japanese apparel brand founded by Hiroyuki Yoshikawa in 2014. Focusing on denim, it offers jeans and denim-related apparel. The idea of Takumi (master craftsmanship) is central to the brand, which pursues “mastery” through meticulous attention to detail and careful handwork. Its denim is made in Okayama, and the brand is known for its handmade production process, with sewing and washing carried out in Shimane Prefecture.

Concept

Takumi

Mastercraft Union characteristics

Main traits of Mastercraft Union

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Streetwear: Elements of streetwear, skateboarding and hip-hop.
Minimal & basics: Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Mastercraft Union relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.