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MEGMIURA

MEGMIURA

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Country: Japan
Founded: 2013 2010s
Category: Clothing Bags
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

MEGMIURA is a fashion brand founded in 2013 by Meg Miura, who is from Yokohama, Kanagawa Prefecture. Viewing clothing as a communication tool, the brand centers its collections on couture. In 2016, it launched the ready-to-wear line MEGMIURA WARDROBE. With agelessness and genderlessness as its keywords, it advocates “outerwear that looks beautiful from every angle, simply by putting it on,” rebuilding standards and proposing new silhouettes.

Concept

“NEW COUTURE.” Clothing expresses the identity and intellect of the person who wears it. Viewing it as a communication tool, the brand aims to bring delicate yet bold, three-dimensional beauty to the many moments of everyday life. The designer’s intuitively created couture collection is the main focus of its creative work, while the wardrobe line elevates practical designs.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2013-2016

Year Brand Category Description

2013

MEGMIURA COUTURE

Sub-brand

Clothing

A couture-focused line at the heart of the brand’s creative work

MEGMIURA COUTURE is the couture-focused line that marked the beginning of MEGMIURA, launch

MEGMIURA COUTURE is the couture-focused line that marked the beginning of MEGMIURA, launched in April 2013. It is centered on Meg Miura’s intuitive sensibility and three-dimensional forms that combine delicacy and boldness. After MEGMIURA WARDROBE branched off as a ready-to-wear line in March 2016, the division of roles became clear: COUTURE serves as the brand’s creative axis, while WARDROBE takes on practicality. COUTURE is positioned as the source of ideas for MEGMIURA as a whole.

2016

MEGMIURA WARDROBE

Sub-brand

Clothing

An outerwear-focused derivative line responsible for practicality

MEGMIURA WARDROBE was launched in March 2016 as the ready-to-wear line of MEGMIURA COUTURE

MEGMIURA WARDROBE was launched in March 2016 as the ready-to-wear line of MEGMIURA COUTURE, and from 2021AW it was reorganized as a brand specializing in outerwear. While COUTURE foregrounds sculptural forms, WARDROBE translates those ideas into more wearable forms and presents new silhouettes from the perspectives of reimagining standards, genderlessness, agelessness, and body positivity.

2013 Sub-brand

MEGMIURA COUTURE

Clothing

A couture-focused line at the heart of the brand’s creative work

MEGMIURA COUTURE is the couture-focused line that marked the beginning of MEGMIURA, launch