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MELLOW by enchanted

MELLOW by enchanted

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Country: Japan
Category: Footwear
Related brands: Footwear brands from Japan

Overview

Tagline

Rich, beautiful sounds and colors

MELLOW by enchanted is a Japanese women’s shoe brand developed by Grande Co., Ltd., based in Taito City, Tokyo. Inspired by rich, beautiful sounds and colors, it offers flat shoes, moccasins, babouches, and other styles for mature, serene women with a deep radiance, focusing on timeless forms and a soft, smooth feel when worn. Its artificial leather is characterized by vivid colors, light weight, durability, breathability, and ease of care. Its signature product is the long-selling “Magic Shoes.”

Concept

The brand was created from the aspiration to grow as a brand that evokes rich, beautiful sounds and colors and embodies the image of mature, serene women with a deep radiance.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2013

Year Brand Category Description

2013

enchanted

Parent brand

Footwear

An accessible line for soft everyday footwear

MELLOW by enchanted is listed in the official brand lineup as an independent line derived

MELLOW by enchanted is listed in the official brand lineup as an independent line derived from enchanted. Conceived around rich, beautiful sounds and colors, it emphasizes gentle forms that are less affected by changing times and a soft, smooth fit. Centered on shoes made with artificial leather, it highlights vivid color, lightness, durability, and ease of care, offering a material alternative to the parent brand’s primarily genuine-leather offerings. Within the brand family, it is an accessible line for a wide range of women’s everyday wear.

2013 Parent brand

enchanted

Footwear

An accessible line for soft everyday footwear

MELLOW by enchanted is listed in the official brand lineup as an independent line derived