MEN'S BIGI THE CLASS

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Overview

MEN'S BIGI THE CLASS is a premium menswear line that MEN'S BIGI began selling in 2015. Aimed at men in their 40s and 50s, it was positioned at a higher price point than the existing labels and placed emphasis on Japanese-made materials and sewing. Its offerings included tailored wear, outerwear, shirts, and knitwear.

Concept

MADE IN JAPAN

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1 brands
Founded
1975
1975 Parent brand
MEN'S BIGI
Clothing

A premium line emphasizing materials and tailoring

Introduced by MEN'S BIGI in 2015 as a premium line, it was positioned above the labels tha

Introduced by MEN'S BIGI in 2015 as a premium line, it was positioned above the labels that already existed at the time. Primarily targeting people in their 40s and 50s, it offered products emphasizing materials and construction while incorporating trend-consciousness and a sense of play without becoming overly conservative. Within its parent brand, which is grounded in British style, it took on a role that foregrounded material selection and tailoring. It was differentiated around its premium character from ESSENTIAL GARMENT MEN'S BIGI, which proposed everyday casualwear, and DISTINCTION MEN'S BIGI, which updates European style for a mature audience.

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