mezzo piano is a Japanese baby and toddler brand developed by Narumiya International. It debuted in 1988 with the concept of a “romantic and sweet” brand where girls can become cuter than anyone else, offering a wide range of products from casual wear to formal dresses. Its main target audience is girls from newborns through the early years of elementary school. In addition to sales primarily through department stores, it also offers “mezzo piano junior” for junior customers.
Concept
A romantic and sweet brand where girls can become cuter than anyone else