szu
/
Fashion brands
/
MIDNIGHT RODEO

MIDNIGHT RODEO

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Founded: 2020 2020s
Category: Clothing Footwear Eyewear Lifestyle products
Related brands: Clothing brands founded in the 2020s

MIDNIGHT RODEO characteristics

Main traits of MIDNIGHT RODEO

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Streetwear: Elements of streetwear, skateboarding and hip-hop.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of MIDNIGHT RODEO relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Overview

MIDNIGHT RODEO is a lifestyle brand founded in 2020. Its official statement says its aim is to build a lifestyle brand through the production of “garments” with qualities such as high quality and lasting appeal. The brand is centered on a harmony of vintage, nightlife motifs, and Western Americana, and is built around iconography representing past eras and a commitment to classic shapes. Jackson Rae is also identified as the owner and designer.

Concept

Born in 2020, MIDNIGHT RODEO's stated purpose is to build a lifestyle brand through the production of garments equally covetable and well-crafted. Midnight Rodeo is a harmony of Vintage, Nightlife Motifs, and Western Americana - with a modern persuasion. The pillars of the brand are due attention paid to beautiful, classic shapes and an eye for the iconography of past eras.