Tagline
Cherish my own kind of cuteness.
mine by LAFARY is a Japanese apparel brand launched by LAFARY in 2025. Specializing in jirai-kei fashion, it offers apparel as well as socks, hair accessories, ribbons, chokers, and other items. With the concept of “cherishing my own kind of cuteness,” it affirms the cuteness one personally likes rather than adapting to someone else, and proposes enjoying it in one’s own way, including a touch of edge and a sense of incongruity. Its original items are sold at LAFARY’s physical stores and online, with products ranging from tops to shoes and accessories for creating jirai-kei looks.
Concept
Cherish my own kind of cuteness