LAFARY

An apparel-focused derivative line developed by LAFARY. While LAFARY itself operates in a variety-store format that includes miscellaneous goods, items for supporting favorite idols and characters, and character collaborations, LAFARY closet focuses on fashion items such as dresses, tops, skirts, shoes, and accessories, and is presented through dedicated product pages and ongoing collections. Themed projects such as “Chaton de cafe,” “Chateau Rouge,” and “Étoile Belle” are also announced under the same line name, giving concrete expression to LAFARY’s girly aesthetic through apparel.

A sister brand officially spun off from LAFARY, specializing in jirai-kei. While LAFARY itself covers a broad range of girls’ culture and “cute” aesthetics, mine by LAFARY operates under its own brand name, offering jirai-kei clothing, accessories, socks, shoes, and other items under the slogan “Cherish the cuteness that is uniquely mine.” Official announcements describe it as a brand that inherits LAFARY’s worldview while offering more distinctive items. It has also continued to release multiple collections, making it an independent line within the LAFARY brand family rather than a one-off project.