MINEDENIM is a denim brand launched in Japan for the Fall/Winter 2016 season and directed by stylist Tsuyoshi Noguchi. Unbound by conventional frameworks and preconceptions, it proposes denim suited to the tastes of the times, with the coexistence of standards and innovation at its core. Building on more than 30 years of denim sewing experience at its own factory in Okayama, the brand also focuses on developing new fabrics and treatments through collaborations with denim-producing regions in Japan. Its offerings range from jeans to denim outerwear, tailor-made pieces, and accessories.
Concept
MINEDENIM is a brand where standards and innovation coexist, free from the conventional frameworks and preconceptions of traditional denim brands.