mio notis

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Overview

Tagline

Incorporating trends while made for everyday wear, mio notis shoes are an ally to every woman.
mio notis is a women’s footwear brand operated by Danyu Co., Ltd. in Tokyo, Japan. Founded in 1967, Danyu offers shoes that incorporate trends while being suitable for everyday wear. The brand name carries the message “Don’t forget me (when you go out).” Its range spans casual to elegant styles, including slip-ons for everyday wear and ballet flats and lace-ups for outings.

Concept

Everyday shoes for women who enjoy fashion with a measured touch of the current mood

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
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- Parent brand
Esmeralda
Footwear

A core original footwear line for everyday wear

MIO NOTIS is an original women's footwear brand offered within Esmeralda's stores and bran

MIO NOTIS is an original women's footwear brand offered within Esmeralda's stores and brand family. Unlike European imported brands such as Luca Grossi and BONTRE, which Esmeralda carries, it is a house brand planned by the operating company Danyuu, offering everyday products that add trend elements through color and materials to basic footwear. It serves as a core part of Esmeralda's original-brand division and is positioned as a line focused on more everyday footwear offerings.

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