Tagline
Live a simple life
mizuiro ind is a Japanese fashion brand launched in Osaka in 2004 by 笹野信明 and designer 川原みな子. It is designed for unpretentious people (Simple), people who enjoy clothing in their own way (Ageing), and people with a strong sense of personal preference (Personal), and is built around simple, easy-to-coordinate Japanese Trad. The brand name comes from the designer’s favorite color since childhood, “mizuiro” (light blue). The brand is characterized by original pattern-making inspired by materials, and many of its items are made in Japan. It also offers the unisex line “Free people”.
Concept
mizuiro ind offers simple and easy-to-coordinate Japanese Trad for people who are unpretentious (Simple), people who enjoy clothes in their own way (Ageing), and people who are particular about themselves (Personal).