moment+

LOULOU select is a curated line featuring products purchased directly overseas by moment+’s buying team. While moment+ itself centers on basic casualwear developed as its own brand, this line introduces a different range of products through seasonal items selected by buyers. Offered through moment+’s sales channels, it distinguishes between in-house product development and overseas sourcing, helping broaden the assortment.

Lydie by moment+ is a derivative label bearing the parent brand’s name, with its trademark applied for and registered by ERIMUS Co., Ltd., which operates moment+. The trademark classifications cover clothing and bags, as well as retail services for these goods, indicating brand activity in the fashion field. Unlike LOULOU select, which is distinguished by its sourcing of overseas-purchased products, Lydie by moment+ differs in using its own name. Publicly available information does not specify concrete differences in design or product range from moment+ itself, so its positioning can be described only as a brand extension under a separate name.