Mon cher pigeon*

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Overview

Tagline

Cute, even at an affordable price.
Mon cher pigeon* is an original Japanese lingerie brand planned and developed by Shirahato Co., Ltd. in Kyoto. Focusing on items such as bras and panties, it offers products at accessible prices that aim to combine style and comfort. It pays particular attention to lace and prints, and proposes favorite underwear for everyday wear. Its brand concept centers on the excitement of wearing underwear suited to who one is now, and finding happiness through underwear that can be worn 365 days a year.

Concept

The brand centers on the excitement of wearing underwear perfectly suited to who one is now, and becoming happy with favorite underwear that can be worn 365 days a year. It is aimed at women who want both style and comfort and are a little unwilling to compromise.

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Parent brands and sub-brands, ordered by founding year.

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CINEMA Mon cher pigeon*
Clothing

An upper lingerie line with enhanced design details

A derived line introduced as an “upper brand” on the Mon cher pigeon* brand page. It carri

A derived line introduced as an “upper brand” on the Mon cher pigeon* brand page. It carries forward the parent brand’s aim of combining style suitable for everyday use with comfortable wear, while offering lingerie distinguished by details such as lace and embroidery. Positioned in contrast to the regular line as a more refined design range for adults, it is referred to as “CINEMA Mon cher pigeon*” in product descriptions.

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