MONOCHROME is a Korean womenswear brand. It launched in July 2010 as a brand led by designer Ha Mihyang. Its official story connects “one color” with “the irreplaceable life of an individual,” and sets out to create clothing that fits into everyday life and allows the wearer to feel comfortable and true to themselves. The brand emphasizes the comfort of its materials and offers garments incorporating washing and dyeing processes.
Concept
Monochrome means one color and a life that is uniquely mine. It creates clothes to accompany the moments in everyday life when I feel most comfortable and natural and can simply be myself.