mother is a Japanese womenswear brand launched in 2004 by designer eri, who was born in New York in 1983 and raised in Tokyo. The brand emphasizes comfort, materials, and silhouette, and is committed to creating clothes that stay close to the wearer. It also offered accessories, which became independent as VTOPIA from the Spring/Summer 2013 season. In 2015, the brand paused its seasonal collection presentations and shifted to a primarily made-to-order model, presenting items when something it wants to make takes shape. Designer eri is also involved in running the vintage clothing store DEPT and in product design.
Concept
The ideal is to create clothes that stay close to someone, like memories tucked away in their heart. I believe that when we are sincere in making things, something can be conveyed.