MUVEIL

It debuted in Fall/Winter 2011–12 as MUVEIL’s children’s clothing line, with a target age group distinct from that of the women’s main line. Each season, it incorporated themes shared with the adult line while adapting them into sizes and items for children. Unlike MUVEIL WORK, which centered on casual everyday staples, it was presented as a line that extended the age range served by the brand.

MUVEIL WORK began in 2012 as a line separating classic casual items such as chinos, denim, and sweatshirts that had been part of MUVEIL’s main line. The designer described it as offering clothes suited to everyday life, in contrast to the more glamorous MUVEIL. As a line developing everyday wear around themes, it served a role distinct from the main line’s decorative style. In 2016, it was integrated into the main line as a basic line, ending its development as an independent line.

MUVEIL introduced this new line starting with Pre-Fall 2016. Presented as a collection pursuing materials and silhouettes under the banner of a “new standard,” it differed from MUVEIL WORK, which focused on casual staples, and was positioned within the MUVEIL collection as a new approach to clothing design. The line ended after two seasons, and its direction was carried forward by “M,” a new brand created by designer Michiko Nakayama.