MYTHINKS is a Japanese fashion brand launched in 2017 by designer Nobu Yoshimitsu. Drawing on his experience working as a buyer in the Japanese apparel industry for many years and collecting vintage clothing since the 1980s, the brand offers garments that recompose memorable items, materials, colors, and details from his own perspective. The brand’s inspiration includes the question he has considered while introducing many brands as a buyer: “How would I express it?”
Concept
How would I express it?