Tagline
Exciting to see, smiling to wear
n.o.u.s is a Japanese baby and kidswear brand launched by Kimuratan Co., Ltd. in September 2019. It offered daily wear for babies and children, combining basics and trends with refined colors and textiles at affordable prices. Its slogan, “Exciting to see, smiling to wear,” reflects its playful motifs and designs. The brand ended the release of new products with its Winter 2025 collection.
Concept
Designs and silhouettes that combine basics and trends, along with refined colors and textiles, are incorporated into items with an adult sensibility and offered at affordable prices.