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narifuri

narifuri

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Country: Japan
Founded: 2007 2000s
Category: Clothing Bags Accessories Wallets
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

Freedom in Motion

narifuri is a Japanese fashion brand launched in Tokyo in 2007 by Kazumasa Kobayashi. It views bicycles as a means of transportation that enriches everyday life and primarily offers clothing that combines functionality for cycling with the style of everyday wear, as well as bags and bicycle-related items. The brand name derives from the Japanese words for “appearance” and “behavior,” reflecting the idea that everyday actions shape one’s style. It currently advocates “Freedom in Motion” and offers clothing for people on the move, drawing on its knowledge of bicycles.

Concept

Bringing freedom to action (movement)

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2015

Year Brand Category Description

2015

Extreme Commute

Sub-brand

Clothing

A business line designed for bicycle commuting

Extreme Commute is a business and formal line developed by narifuri with bicycle commuting

Extreme Commute is a business and formal line developed by narifuri with bicycle commuting in mind. In contrast to the regular line, which centers on casual wear for getting around the city, it is primarily made up of items such as jackets and suits that are suited to professional settings. Its defining feature is the combination of designs suitable for business wear with functions that take into account posture and ease of movement while cycling. Its purpose is distinct from lines intended for everyday city wear and from clothing for sport cycling, with a focus on commuting.

2015 Sub-brand

Extreme Commute

Clothing

A business line designed for bicycle commuting

Extreme Commute is a business and formal line developed by narifuri with bicycle commuting