NAUGHTIAM is a Japanese lifestyle goods brand launched in 2006. It is an original brand developed by Sacs Bar and offers its own products, including wallets, leather goods, and bags, as well as selected items such as hats, watches, and accessories. The brand officially puts forward the idea of “playful accessories” and offers fashion goods for a wide range of occasions, from everyday use to travel. Director Seiya Hosaka was involved in launching the brand, which also develops special-order projects with brands in Japan and abroad.
Concept
Historically, men’s choice of accessories began with weapons, and even today many men take a particular interest in items that raise their status. Beneath this lies a vain, mischievous side of the male psyche, with a desire to make oneself appear more impressive. The concept proposes “playful accessories” that appeal to this sensibility.