NAUW CLOSET

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Overview

Tagline

Natural, yet feminine and cool.
NAUW CLOSET is a Japanese private label for women launched by Belle Maison in 2016. It offers mixed casual styles for mature women, focusing on denim, cut-and-sew tops, and pants, while also offering shirts and jackets. Its brand direction is to balance natural, urban, and feminine elements.

Concept

Mixed casual styles that balance three elements—natural, urban, and feminine—for today’s mature women.

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1976
1976 Parent brand
BELLE MAISON
Clothing

A fashion line proposing urban mixed-casual style

NAUW CLOSET is an original brand launched by Belle Maison in 2016 to coincide with the deb

NAUW CLOSET is an original brand launched by Belle Maison in 2016 to coincide with the debut of the fashion catalog “CASUAL CLIP.” It proposed a mixed-casual style combining casual staples such as denim, cut-and-sew tops, and pants with more polished elements such as shirts and jackets. Alongside L'atelier raffine, which focuses on feminine casualwear, and Grancontro, which proposes refined everyday clothing, it occupies a position centered on natural, urban styling. It is one of the derivative lines through which Belle Maison presents its women's fashion in several styles.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about NAUW CLOSET

Country of origin, founding year, categories and parent brands.

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