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NAVYNAVY

NAVYNAVY

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Country: Japan
Founded: 2025 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

NAVYNAVY is a Japanese women’s fashion line launched by NATURAL BEAUTY BASIC for Fall/Winter 2025. Led by brand director Hiromi Fujita, it plans products through co-creation with AI agents as well. The line offers clothing for women who move between work and private life, with a focus on supporting busy women in their everyday lives, the uplift of getting dressed, saving time on preparation and styling, and functionality that makes daily life more comfortable.

Concept

A brand for my everyday life, without pretension

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1996

Year Brand Category Description

1996

NATURAL BEAUTY BASIC

Parent brand

Clothing

An everyday line that adds time-saving convenience and functionality

This is a brand line launched by NATURAL BEAUTY BASIC in the Fall/Winter 2025 season. Aime

This is a brand line launched by NATURAL BEAUTY BASIC in the Fall/Winter 2025 season. Aimed at the everyday lives of contemporary women, including work, family, and hobbies, it introduces AI agents into product planning and customer analysis and promotes improved life performance. In contrast to the parent brand’s basic offerings, it is distinguished by a clear emphasis on time-saving convenience, with outfits coming together simply by wearing the pieces, and functionality that makes everyday life more comfortable. While sister brand N. Natural Beauty Basic focuses on mature casualwear rooted in traditional styles with added trends, NAVYNAVY is positioned as a line that prioritizes efficiency and practicality.

1996 Parent brand

NATURAL BEAUTY BASIC

Clothing

An everyday line that adds time-saving convenience and functionality

This is a brand line launched by NATURAL BEAUTY BASIC in the Fall/Winter 2025 season. Aime